Pricing test for EU e-commerce · Windrose Institute
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For e-commerce · EU

Test your pricing on 1,000 EU e-commerce buyers before you change a number.

Describe two price framings, pick the EU e-commerce audience, and see which one a simulated population leans toward, with an evidence label stating exactly how far to trust it. A direction and the next test to run, not a made-up conversion figure.

The population behind this test

Built on EU buyer frames, not a generic average.

The EU e-commerce audience is parameterised with documented cultural dimensions across member markets, where uncertainty-avoidance and price sensitivity differ sharply between, say, Germany and Spain. Price framing that reads as "reassuringly firm" in one market can read as "inflexible" in another, and the simulation applies those known differences rather than flattening them.

Sources and the cultural model in use are printed on every result and listed on the Science page. Where real survey data exists, it raises the calibration rung; where it does not, the label says so.

Example result · anonymised
02 · Simulation, directional
01
"One clear price, taxes included"STRONGEST
02
"From €X, plus tax at checkout"
HYPOTHESIS TO TEST

All-in pricing lifts checkout confidence in high uncertainty-avoidance markets. Test it there first.

Other tests you can run
TWO AUDIENCES AT LAUNCH · MORE BY DEMAND — VOTE IN THE DEMO

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Free first read, no card. A direction and a next test in about a minute.

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